[Member Access] Google Ads Mastery by Mike Rhodes & Perry Marshall

Course Title
Google Ads Mastery by Mike Rhodes & Perry Marshall

Description
Explore the ins and outs of Google Ads with Mike Rhodes & Perry Marshall’s Google Ads Mastery course. This is not just another run-of-the-mill course. In this course, you will dive deep into six modules, tackling everything from the latest changes in Google Search to optimizing your campaigns effectively. Module #1 covers essentials like account structures and the critical differences in keyword matching in 2020. You will learn about the importance of fielding ‘drafts & experiments,’ and understand how the fundamentals form the backbone of your advertising strategy. When it comes to Google Shopping, Module #2 highlights Smart Shopping campaigns and provides detailed instructions on feed management. Learn how to implement Dynamic Remarketing to boost your return on investment. Transitioning into display advertising, Module #3 gets you acquainted with the Display Grid and how to target Intent effectively. In the fourth module, uncover the role of YouTube and Gmail in your sales funnel strategy. You’ll discover the nuances of targeting on these platforms to maximize your reach. Finally, dive into tracking and optimization in Modules 5 and 6, learning about conversion tracking techniques and the necessary mindset for managing successful campaigns in a world increasingly led by automation. This isn’t just theoretical; it’s practical, applicable knowledge that you can implement immediately to enhance your online advertising results.

Why You Will Love This Course
This course transforms how you interact with Google Ads. You’ll gain the confidence to implement strategies immediately, knowing you’re built on solid, proven techniques. The insights shared will keep your campaigns ahead of the curve, ensuring you’re not left in the dust as the digital landscape changes.

Who This Is For
Google Ads Mastery is tailored for small business owners, marketers, and entrepreneurs who want to take charge of their online advertising effectively. If you’ve had previous exposure to digital marketing but need a refresh, this course offers the insights to understand the latest trends. It’s perfect for anyone who wishes to replace ineffective ad strategies with data-driven solutions.

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