[Member Access] Selling Social Media to Your Boss by Eric Schwartzman

Course Title
Selling Social Media to Your Boss by Eric Schwartzman

Description
In ‘Selling Social Media to Your Boss’, Eric Schwartzman delivers powerful strategies for pitching social media to decision-makers who may be skeptical or unfamiliar with its advantages. You’ll learn to shape a bulletproof business argument highlighting the robust evidence of buyer activity that can sway even the most resistant managers. The course dives deep into how to convert social media skeptics into advocates, effectively positioning social media as a valuable asset rather than a frivolous trend. Discover how to tailor your pitch to fit the corporate culture, ensuring your message resonates with your audience. Exploring both B2B and B2C channels, you’ll learn the nuances of selling social media services across different sectors. You’ll become proficient in generating leads via social media and utilizing search strategies to amplify your sales efforts. Schwartzman shares his decade-long expertise from closing substantial contracts with major corporations like Boeing and Johnson & Johnson, equipping you with the knowledge to create compelling presentations that highlight the ROI of social media marketing. Whether you are new to the sales game or a seasoned professional, this course teaches you how to shift your focus to the growing importance of social platforms in marketing. Understand the change in spending habits as businesses prioritize social media over traditional marketing avenues. By implementing the techniques you learn here, you’re setting yourself up to capitalize on this burgeoning business category and ensuring your services remain in demand.

Why You Will Love This Course
You’ll gain the confidence to pitch social media strategies that resonate with key decision-makers, even if they currently doubt its value. Enhance your persuasive communication skills and learn to frame social media as an essential business tool. As a result, you’ll drive higher engagement and lead generation for your marketing initiatives.

Who This Is For
This course is for sales professionals, marketing managers, and business owners eager to convince others of the necessity of social media marketing. If you encounter resistance from executives or clients about investing in social media, this course is tailored for you. It’s also ideal for anyone looking to build a career in social media consulting or expand their reach in this fast-evolving landscape.

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