Bossy Business School by Alyce Greer
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Bossy Business School by Alyce Greer is a self-study program for aspiring and established copywriters who want to build or scale a freelance career or copywriting studio. The curriculum covers three connected areas: building a professional brand, managing the creative process, and finding clients.
What You Will Learn
- Define a copywriting niche, personal voice, brand direction, portfolio foundation, personal project, service menu, package structure, and pricing approach.
- Recognize major copywriting project types and organize research, idea development, client briefing, kickoff questions, planning, and formatting.
- Apply a start-to-finish copywriting process that covers drafting, editing, preparing work for delivery, receiving feedback, and handling revisions.
- Identify preferred client types, build a targeted prospect list, locate potential opportunities, and prepare outreach for suitable businesses.
- Develop pitch emails and custom pitch decks while studying negotiation approaches for securing clearly defined copywriting projects.
Why You Will Love This Course
- The three-phase structure connects brand positioning, project execution, and client acquisition within one focused copywriting business curriculum.
- Specific topics on packages, pricing, pitches, and negotiations help clarify the business decisions behind freelance copywriting work.
- The self-study format lets members explore brand development, creative processes, and client outreach at a pace suited to their goals.
Who This Is For
- Aspiring copywriters who need guidance on selecting services, shaping a personal brand, preparing a portfolio, and pursuing initial client opportunities.
- Established freelance copywriters seeking clearer project processes, stronger positioning, refined packages, and more deliberate approaches to attracting clients.
- Copywriters planning a studio who want to study niche selection, pricing, client pitches, negotiation, and consistent delivery practices.
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