Claude For Marketers Masterclass by Robert Gillespie
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Claude For Marketers Masterclass by Robert Gillespie presents a three-phase system for using Claude as a marketing operator rather than only a conversation tool. The course covers the 10-80-10 working model, where marketers set direction, Claude handles execution, and the marketer reviews the finished work.
What You Will Learn
- Apply the 10-80-10 operating model, define the Hybrid Marketer role, and brief Claude with clear direction similar to briefing a capable intern.
- Use Cowork Projects to provide Claude with persistent context and files for recurring marketing work instead of beginning from scratch.
- Create reusable workflows with Claude Skills, Plugins, Connectors, and Scheduled Tasks for repeated instructions, connected tools, and recurring marketing activities.
- Run the Prospecting Engine, Content Engine, and reporting workflow from an initial brief through finished marketing deliverables.
- Use Claude for Excel, PowerPoint, and Design to create data-based reports, on-brand presentations, and visuals from a written brief.
Why You Will Love This Course
- The three-phase structure gives members a clear progression from adopting Claude habits to integrating complete workflows into everyday marketing operations.
- Early course work introduces a finished end-to-end job, helping learners connect Claude concepts with a tangible marketing output quickly.
- Coverage of Gmail, Drive, Notion, HubSpot, Slack, Excel, PowerPoint, and Design relates Claude to familiar marketing tools and processes.
Who This Is For
- Marketers who want Claude to handle defined work from real files, brand standards, and connected tools while retaining approval over published material.
- Teams managing repetitive prospecting, content, reporting, competitor research, scheduled checks, or daily ideas that could benefit from reusable workflows.
- Professionals seeking a no-code introduction to Claude Projects, Skills, Plugins, Connectors, Scheduled Tasks, spreadsheets, presentations, and branded visuals.
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