[Member Access] Google Analytics 4 in Big Query by Simo Ahava

Course Title
Google Analytics 4 in Big Query by Simo Ahava

Description
Unlock the full potential of your website’s data with Simo Ahava’s course on Google Analytics 4 in Big Query. This course starts with the essential setup of your BigQuery environment, linking it directly with Google Analytics 4. Step into the world of data as you access the course dataset and explore the Google Analytics 4 export schema. You will learn to run your first SQL query, paving the way for deeper data analysis. As you move forward, you’ll delve into the session and user data models of GA4. Master the art of sessionizing the event data stream in BigQuery, grouping data by users, and accessing crucial user properties. The course doesn’t stop there; you’ll become proficient at unnesting data and optimizing your queries to manage costs effectively. Engagement and retention are key metrics to track in digital analytics, and you’ll replicate and customize GA4’s sessionization logic to understand user interaction better. Learn to build custom pathing reports and comprehensive event reports that provide invaluable insights into user behavior. Also, explore ecommerce event schemas, calculate ecommerce metrics, and visualize lifetime value. In the advanced section, you will uncover sophisticated techniques for crafting engaging sessions and combining GA4 data with public datasets. Whether it’s flattening the GA4 schema or other advanced queries, this course is continuously updated to reflect the evolving landscape of digital analytics. Gain decisive skills that can transform how you leverage your data.

Why You Will Love This Course
This course empowers you to transform data into actionable insights, enabling you to understand your users in-depth. By mastering Google Analytics 4 in Big Query, you’ll enhance your decision-making capabilities and refine your marketing strategies. With practical exercises and real-world applications, you’ll feel equipped and confident in handling your digital data.

Who This Is For
This course is perfect for digital marketers looking to elevate their analytics skills and leverage data for greater insights. If you’re a business owner wanting to understand user behavior on your site or an analyst seeking to improve your data querying capabilities, this course will equip you with the tools you need. Additionally, professionals in ecommerce or those focused on retention strategies will find immense value in the techniques taught.

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