[Member Access] The Most In-Depth Google Tag Manager (GTM) Class for 2022

Course Title
The Most In-Depth Google Tag Manager (GTM) Class for 2022

Description
In this powerful class, you will delve deep into the intricacies of Google Tag Manager (GTM) with a focus on the 14 most useful tags essential for your online business. We kick things off by mastering basic tracking tags such as scroll, time, and click tracking, steadily building your prowess by incorporating advanced concepts like lookup tables, custom dimensions, and cookies tailored for Google Analytics. Throughout this course, you will evolve into a tracking superstar—able to execute sophisticated marketing experiments and seamlessly install third-party tools without needing to call on IT experts. You’ll create and implement your own tag ideas with confidence, regardless of your previous technical skills. Our hands-on approach ensures you’ll learn to send custom events to Facebook and understand how to track critical metrics like scroll distance, time on site, and link clicks—all funneling this vital data to Google Analytics. We’ll explore the utility of cookies and URL parameters as well. The course also dives into the strategic use of custom dimensions, which can help filter out internal traffic, and how visibility triggers can enhance your scroll tracking. You’ll also learn to leverage the data layer for tracking purchases and marking them as conversions in Google Ads Manager. As a bonus, we include an introduction to Google Analytics 4 (GA4), complete with setup instructions and custom event triggers. Familiarity with Google Tag Manager is recommended, but if you’re ready to expand your skill set or need to tackle a specific tag, this is the class for you.

Why You Will Love This Course
Gain the skills to track user behavior without relying on IT support. Unleash your creativity by developing and implementing tracking tags confidently. Master the intricacies of Google Analytics to drive your marketing strategy effectively.

Who This Is For
This course is designed for marketers and business owners who already have a foundational understanding of Google Tag Manager and want to deepen their knowledge. It’s ideal for those eager to take their data tracking to the next level, whether you’re managing your own website or working in a marketing team. If you’re looking to implement advanced tags without technical help, this class is specifically tailored for you.

Product Link