[Member Access] Video Campaign Formula by Eva Glasbeek

Video Campaign Formula by Eva Glasbeek

Member Access: This course is available inside the GetMasterCourse membership library. Active members can request access based on their membership plan and daily course request limit. If you are not a member yet, view the membership plans to get started.

Video Campaign Formula by Eva Glasbeek teaches creators how to plan, shoot, direct, light, and edit campaign videos with a consistent process. The course addresses common challenges such as second-guessing decisions on set, working without structure, and feeling overwhelmed by camera terms including FPS, LOG, Rec709, 10-bit, and Cine4.

What You Will Learn

• Turn a loose creative idea into a strategic campaign concept through storytelling, moodboarding, and a focused 20-minute location-check system.
• Apply seven-shot and three-shot structures, continuity techniques, transitions, and creative tools to give sequences rhythm and direction.
• Understand exposure, focus, picture profiles, LOG, Rec709, FPS, shutterdrag, conversion, 10-bit color, colorspecs, and LUTs.
• Choose practical camera movement and gear approaches for handheld filming, stabilisers, straps, and efficient solo production.
• Media buying foundations: Members can review campaign goals, platform choices, offers, and audience planning.

Why You Will Love This Course

• A repeatable shoot structure can help replace random decision-making with clearer planning across different clients and campaign ideas.
• Straightforward explanations of technical camera settings make intimidating video terminology easier to understand and apply on set.
• Guidance on talent direction, lighting, and solo production supports more confident work when one creator manages the shoot.

Who This Is For

• Photographers adapting to brands growing interest in video and seeking a structured path into campaign filmmaking.
• Creators who second-guess their shots or edits and want clearer direction from concept development through final post-production.
• Beginner through advanced videographers who need practical guidance on camera settings, lighting, movement, directing, and editing.

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